07 Aug 2019

Things to Keep in Mind when Choosing Exhibition Stands

by Admin

Many businesses are drawn to custom exhibition stands because they provide exceptional adaptability, easy logistics and an overall amazing look. You can ensure that you get the exact products in the exact sizes that you require them. Whether you are interested in a brochure display, a campaign wall or you want to deck out your whole booth, here are our top tips that you can utilise to ensure that the finished product is as eye catching as possible.

1. Think Long-Term

To ensure that your stand is adaptable for any environment, it is important that you prepare a list of your ongoing requirements – the types of spaces that you present in, any graphic changes that might be required, logistics requirements, how many staff members you usually have, DIY installation and so on.

2. Pick the Right Technology

It is important that you consider and pick display technology that ticks all of the boxes. Whilst there are various technologies available, this can make it more challenging to make the right choice. It is essential that you pick technology based on your requirements and not based on the look (this can be handled later!).

3. Design (Hardware)

If you know your objectives and have picked the right technology, it’s time to start talking about the design of your custom exhibition stand. The very first step is to apply your various space requirements to the technology – if you usually have 6m by 6m booths, you’ll want to design a stand that is able to meet this.

4. Design (Artwork)

Now the designers will begin creating the artwork that will be applied to yourexhibition stands. There is a lot to consider when it comes to creating artwork, such as: the three second rule, KIS, brand consistency, the target audience and so on. If you don’t have your own designers, use ours!

5. Keep Improving

The great thing about custom exhibition stands is that they provide the ability to continue looking fresh, to change and reconfigure as required, and to think outside the box. This can be achieved by changing graphics to suit the event in question or by adding to (and removing from) your display products to suit the space.

6. Only the Beginning

Whilst a great exhibition display can provide a fantastic platform that looks amazing and saves you money (on hire), it’s important to remember that it’s only the beginning. You also need to think about lead generation tactics, training your staff, promotions, follow ups, carefully choosing spaces, and so on.

We hope that you found the above tips useful in ensuring that your custom stands and displays are eye catching. At the end of the day, a personalised display is not going to be successful if you haven’t thought about how it will attract the attention of passersby.

To invest in your own exhibition stands, contact our team on (02) 9439 4399 today!