At tradeshows and events, standing out from the crowd is becoming increasingly difficult. Everybody is customising their displays with their own logos and graphics, but many people are failing to consider the benefits of personalising their actual design. They spend their time focusing on the exterior instead of considering how custom exhibition stands can work for their business and brand. One things for sure – if you’re doing something a little bit different, it will be far easier to attract and engage potential customers.
Be approachable
If you’ve been to events before, you’ve probably noticed that everyone is trying to outdo each other. Before you start your design, remember what your competition looked like. If they are all trying to be flashy and eye catching, don’t try to top them – you’ll only end up spending more money than you planned for. Instead, try to be approachable, and give your customers a space where they will feel comfortable. After all, sometimes a gaudy stand can be off-putting, and your competition will end up losing sales.
Focus on your needs
One of the biggest benefits of is that they are specifically designed to meet your needs. Even though you may be at the same event as your competitors, and it could be tempting to try to copy their display, your needs will differ depending on your budget, goals, and style preferences. You don’t want to have a lot of half completed banners because your budget didn’t allow for personalisation, nor do you want to have a tiny display even though you had the funds for something far bigger. A custom design will help satisfy your unique needs and preferences.
Showcase your individuality
If you want to be noticed at a tradeshow or event, then you’ll need to embrace your individuality. No matter how similar your services are to another business, no two companies are the same, and you should work with that! If you’ve got the same display as everyone else, no one will know why you’re the better choice. If you’re the only company whose office is outdoors, make sure your customers know that. If you supply scones at every client meeting, hand them out to potential customers as well!
Offer things that no one else has
If you offer something that your competition doesn’t, then people will flock to your exhibition. Food is a great way to ensure people visit you, and if you want them to stay in the area, consider free Wi-Fi – it’s modern and edgy. You can even use it to generate leads by having them sign in with their email address. By customising your space, you can even add a small area for your customers to sit down. Trade shows can be exhausting, and if they can sit down while they read your promotional information, they would probably be very thankful.
If you want to find out more ways that custom exhibition stands can benefit your business, get in touch with our expert team. We know how to make the most out of any event, no matter how big or small, and we’d love to help you attract more customers with our displays.
