Exhibitions and tradeshows are a great place for face-to-face marketing, providing you with a venue where you are able to network with both other businesses and the general public. In most cases, however, at least one of your competitors will also be exhibiting at the show, competing with you for the same potential customers and business networks. As custom expo stands are available in all shapes and sizes, standing out from the crowd should be easy.
One of the most important steps that you can take is to write a design brief to ensure that you’re looking at the right stands and that we can provide you with one that ticks all of your boxes. In order to write a thorough brief, however, you need to consider a number of factors. The points below should start you off on the right foot to ensure that the end product effectively conveys your message and helps you to achieve your goals.
Size & Style
The size and style of your stand must be customised according to your needs and requirements – what works for one company may not work for another. We can help you to determine the most effective way for you to exhibit whilst taking into consideration your requirements (such as your budget and long-term marketing plans).
Facilities
Another aspect that should be considered from the outset, ask yourself the following questions – how much space will you require, do you need a counter or desk, will you require shelving to display products, have you considered additional lighting, do you plan to integrate laptops or other AV equipment (like a television screen), and are you facilitating visitors by providing them with enough space?
Future Proof
You need to ensure that you think ahead in terms of future shows that you may exhibit at rather than becoming overly focused on the event at hand. It’s likely that your company will exhibit at a number of shows, so it’s vital that your custom expo stands are reusable. A modular display could be beneficial, as it can be reconfigured to meet your needs.
Graphics & Artwork
The graphics and artwork are some of the most important parts of your stand, because they’re vital in grabbing a visitors’ attention. Keep in mind that you only have between 3 and 5 seconds to grab the attention of potential customers, so use it wisely. The creation of customised, eye-catching visuals will go a long way to ensuring this is the case. Try to keep the most important information around eye level.
We hope that you have found the above information useful in choosing custom expo stands for your next exhibition or tradeshow. As they’re available in all sorts of shapes and sizes these days, don’t be afraid to think outside the box and go for something a little different – you want to stand out, after all. Contact our team for assistance with all your stand needs – we have myriad products to choose from, plus in-house design services if required.
